Campaign for Real Ale

Reading Ale Trail returns for 2019

Tuesday 5 February 2019

Ale and cider drinkers across Reading and Berkshire will be gearing up for nearly 8 weeks of imbibing and sticker collecting fun this week. The Reading & Mid Berkshire branch of the Campaign for Real Ale (CAMRA) will be launching its eighteenth annual Ale Trail on Saturday 9th February at midday the Allied Arms. Not only is it a regular feature in the Campaign’s calendar in the run up to the Reading Beer & Cider Festival, it is also recognised nationally as one of the most successful ale trails in the country!

The aim of the Ale Trail is straightforward – simply visit 24 of the pubs, buying a half or a pint of real ale or real cider and collect the sticker from the bar in exchange. Stick in the leaflet and, when done, send it through to the designated address in order to claim prizes, either a t-shirt or a number of beer tokens for the forthcoming Reading Beer & Cider Festival. The festival is as usual in the run up to the Spring Bank Holiday, this year 2nd to 5th May.

Reading CAMRA branch Chair, James Moore, said; “One of the key objectives of organising the Trail is to encourage people to visit pubs that they might not otherwise visit. Well-run pubs play a pivotal role in local communities, but more and more are under threat from closure. Promoting and protecting pubs is a core national CAMRA campaign and the Trail is a fun way for everyone to get involved.”

Ale Trail organiser, Brian Jones, said; “As usual, there is a list of 24 pubs, several of which we expect people may be unfamiliar with, as well as a selection of the stalwart pubs ale drinkers would immediately recognise – there’s something for everybody! This year we have a guest pub from outside our branch, the Rowbarge in Woolhampton. It won its local CAMRA branch’s Pub of the Year, so Reading drinkers have another great reason to visit!”