Campaign for Real Ale

Revitalisation Consultation – summary of results of 2nd survey of members

Saturday 8 October 2016

A summary of the results of CAMRA’s second Revitalisation Project survey of members, conducted in August 2016 is now available online at:

Michael Hardman (Chairman of the Revitalisation Project) said:

“I’d like to thank all members who took the time to respond to our second consultation survey, which asked your view on where CAMRA should position itself in relation to the type of drink it advocates and the places it encourages people to drink. As always the views of you, CAMRA members, have been of great value in helping the Revitalisation Project steering committee construct detailed proposals to present to the National Executive ahead of the members having the final say.

This second survey attracted 8,200 valid responses from members (following a process of removing duplicate responses and respondents whose membership we were not able to verify).

We are confident this sample size is statistically robust, valid and representative of the views of the membership as a whole. This sample size gives us a confidence level of 99% and a 1.4% margin of error (against an industry standard of 95% confidence and 5% margin of error).

In this second survey we also heard from a good balance of new and longer standing members, active and inactive members and older and younger members. The results show a broad unity of majority opinion across these groups.”